As the Graphic Design Coordinator for PLANTA Restaurants, my daily responsibilities encompass a wide range of tasks to enhance the brand's visual identity. From designing menus and flyers to crafting eye-catching A-frames and engaging email newsletters, I am deeply involved in every aspect of visual communication for the restaurant. I collaborate closely with the marketing team to execute innovative campaigns that resonate with our target audience and drive business growth. My role is to bring creative vision to life while upholding the values and aesthetics of PLANTA Restaurants.
MENUS
PLANTA Restaurants comprises three distinct concepts: PLANTA, PLANTA QUEEN, and PLANTA Cocina (in order below). We recently embarked on an exciting menu redesign project to breathe new life into each of these unique culinary experiences. Additionally, we've launched Happy Hour at all restaurants, where our goal was to craft a menu that doubles as a
captivating art piece for the
guest tables.
We engage with our target audience through strategic email campaigns, consisting of about 10 emails a week that are meticulously segmented to ensure relevance and impact. These communications encompass a diverse array of content, including brand awareness initiatives, collaboration announcements, helpful event reminders, and surveys, as well as follow-up campaigns designed to nurture our relationships and drive meaningful engagement. Here are some examples!
SOCIAL
With over 300k followers, Instagram is where we digitally communicate all brand happenings and engage with our audience on a daily basis. We post one post and a story per day. Our most recent post centered around a new store opening in Washington DC, PLANTA Cocina.
WEBSITE
The website was crafted with the primary objective of boosting conversions from web traffic. It aimed to adhere to ADA compliance, present the food enticingly, and ensure a
user-friendly experience.