SAVING DREAMS
Miami Dade College has a yearly tradition on September 6th, called I AM MDC DAY, in which they raise money for scholarships. MDC is a place that offers endless opportunities or “dreams” for individuals through education. With PLUS 305 Agency of Miami, we built a campaign that would have an emotional connection to the diverse city of Miami. We raised a total of 1.6 million dollars.
This logo was created with the purpose of capturing the cultural essence of Miami and recognizing the important role that MDC (Miami Dade College) has played in shaping the futures of individuals within the community. In popular culture, we associate dreams with the intangible and far away, much like the image of a cloud. By incorporating this element into the logo, we aimed to evoke a sense of hope and possibility while paying homage to Miami's rich cultural heritage and the pivotal role that MDC has played in its development.
